Ecotourism Matures: From Eco-Travel to Service Learning Adventures
No CommentsEcotourism Matures: From Eco-Travel to Service Learning Adventures
12 March 2012 – Wanderland Program Development Blog
The forest glittered with a million raindrops from last night’s rain. Warm sunlight filtered through the dense conopy of Coigue, Araucaia, and Mañio trees. We are in the Valdivian Temperate Rainforest of the southern Andes of Patagonia, Argentina. A chucao, no more than a flash of brown, blue, tail and beak in the dense cane, curious about what we were up to shadowed us for several minutes as we treaded along the black soil of the forest trail. The Chucao is a ground running and flitting bird, you could only catch quick glimpses, but the coo-cau, coo-cau voices seemed to be all around us. We were hiking to the project site near San Martin de Los Andes in southern Argentina. Our host had arranged for a local birding and natural history guide, Alejandro Soto to give us an introduction to the Valdivian Forest Complex. We took the long way through the forest to the school where we will be working.
In addition to the Chucao, we saw Patagonian Whistling Ducks, Cometocinos, Aguiluchos, Taro Taros, and flashes of other exotic bird life of the area. We even saw tracks of the elusive Wiña, a scaled-down feline adapted to these thick forests. All of the kids from the school we will be working with were excited by the wiña tracks. ‘You hardly ever see them, and we are here all the time,’ Nestor told me. Nestor is an 8th grader from the school where we will conduct our project.
It really surprised me how quiet the kids were when they walked through the woods with us, very attentive and clued in to the sounds and smells. It was a perfect break in the action. We had been meeting with the kids and parents at the school for a couple of days already. We were developing a project here to come back with our students and prepare with them an organic garden of vegetables and spices in the back yard of the school.
This is a Service Learning Adventure, a new breed of eco-travel that combines active exploration with education and volunteering.
More about this Wanderland Service learning Adventure later. Right now let’s look at how the tourism market has evolved to allow this kind of specialized travel.
Ecotourism has matured considerably in the last two decades since its inception in Mexico. Here is an examination of how ecotourism has evolved in 30 years.
From Volunteering to Voluntouring – Evolving Ecotourism
Ecotourism has evolved considerably since 1983 when the term was coined by Héctor Ceballos-Lascurain, a Mexican architect and environmentalist. He explains, “I was performing the dual role of Director General of Standards and Technology of SEDUE (the Mexican Ministry of Urban Development and Ecology) and founding president of PRONATURA (an influential Mexican conservationist NGO). …. Among the arguments that I used to dissuade the building of marinas in the Celestún estuary area was the presence of an ever growing number of tourists, especially from the United States. Back in those days I was already convinced that such people could play an important role in boosting the local rural economy, creating new jobs and preserving the ‘ecology’ of the area, and began using the word “ecotourism” to describe this phenomenon.”
It is certain that this flavor of tourism, visiting places for their geographical or ecological import, had been going on for decades already. However, the new term served as a rallying point for travel companies that wanted to distinguish themselves from their run-of-the-mill and not-eco-friendly competitors. Ecotourism as a new product definition helped the more culturally and ecologically responsible travel providers to proliferate into new niche. It allowed them to qualify themselves and their approaches as ecologically friendly, and to boast that their tour packages were culturally and economically beneficial to the people who lived year round in the destinations.
Central in the evolution of the practice of ecotourism has been its definition and codification. Many of the first tour operators who jumped on the bandwagon were only paying lip service to the term and its shiny reputation. The providers who had a stake in preserving their stamp of ‘eco’ set about defining what it was that made their products truly eco-tours and not just tours in a green suit. One functional definition that this author likes reads like this: “Ecotourism is about connecting conservation, communities, and sustainable travel.” [1] The same definition goes on to outline several key components of any eco-friendly travel package.
* Minimize impact.
* Build environmental and cultural awareness and respect.
* Provide positive experiences for both visitors and hosts.
* Provide direct financial benefits for conservation.
* Provide financial benefits and empowerment for local people.
* Raise sensitivity to host countries’ political, environmental and social climate.
From Tourism to Voluntourism
Tourism and Ecotourism during the 1980’s and 1990’s began to cross over onto the turf of another realm of travel: that of volunteering. Volunteerism options provided by tourism and ecotourism companies for schools, clubs, organizations, and individuals became a considerable percentage of all volunteer travel options worldwide during this period. The goal of escorting people to foreign lands, whether for travel or service began to cross-pollinate between the pure volunteer organizations and the pure travel agencies.
Where it all started.
It was the Peace Corps that can be credited with rescuing volunteer travel from the ulterior sectarian motives of much older missionary endeavors overseas. Both were bringing volunteers into out-of-the-way locations with the aim to improving and sustaining local economies. The Peace Corp, however, scrubbed the hard sell on mono-theism, or theism of any ilk. John F. Kennedy during his presidency in 1961 formed the Peace Corps. It’s stated mission is to promote world peace and friendship. As you can find on the Peace Corps website today in 2010 the Corps still embraces just three simple goals.
The Peace Corps’ mission has three simple goals:
1. Helping the people of interested countries in meeting their need for trained men and women.
2. Helping promote a better understanding of Americans on the part of the peoples served.
3. Helping promote a better understanding of other peoples on the part of Americans. [3]
The Peace Corps can really be said to have legitimized and popularized volunteering abroad as a non-sectarian and non-denominational method of having a positive impact on local communities through time spent volunteering one‘s time and energy in foreign and overseas locations. The Peace Corp also helped to establish standards of practice for volunteers visiting foreign locales that are still the seminal elements of eco-tourism and volunteer travel today.
Volunteers Wanting Tours and Tourists Wanting to Volunteer
Foreign service projects of many descriptions, missionary and Peace Corps alike, began to influence tourism right from the start. The people engaged in the volunteer service project began increasingly to desire a broader experience in the host country or region. They asked to shown around a bit, to tour their destination as a reward for their toil building, teaching, doctoring, nursing, and protecting. They reached out to locals to be their guides to local wonders.
This had an immediate and profound benefit to the locals and the locale. A tourist would pay many times the value of an exploited resource to view that resource alive and growing as an element of beauty and uniqueness endemic to that region. As well, the traveler began to really respect and love the place on its own terms, an emotional impact that would earn the region ongoing support from even the one-time traveler. That support might come simply as word of mouth about the wonders to be had, or at the other extreme the formation of a protectorate entity, such as a UNESCO World Heritage designation or NPO.
Volunteer organizations continue to positively influence local travel industry sustainability. One great example that comes to mind is how Habitat For Humanity volunteers in Chile have developed a lively relationship with La Bicicleta Verde, a Santiago based bike tourism and educational company. Many of Habitat’s volunteers take advantage of the opportunity while in Santiago at one end or another of their project to ride the historic districts of Chile’s amazing capitol on bright green cruiser bikes, learning about cultural and historical aspects of Chile from La Bicicleta Verde’s talented, bi-lingual, history and geography interpreters.
Making Ecotourism Count
Ecotourism during the 1990’s embraced Volunteer Travel projects as another product that aimed to attract people with a volunteering bent and who also wanted that broad eco-travel experience. Travel companies were uniquely suited to host these adventurous volunteers. Increasingly, a new term was needed to describe this realm of the travel industry and “voluntourism” was born. The roots of the word can be traced back to either The International Alliance for Women’s Rights or the Governor of Nevada, depending what search engine you use. Whomever coined the new portmanteau ‘voluntourism’ they were describing a combined effort in volunteering and travel. The purposeful traveler had a new noun to play with..
Road Scholar is a shining example of an organization that runs a wide profile of volunteer projects in addition to their well regarded educational travel programs. Among their volunteer/educational projects you can teach, do reforestation, study animal populations, battle invasive species, or even conduct archaeological research. This writer works with the Northern Arizona University Road Scholar program. Here is a quick example of a service project with NAU Road Scholar, specifically an active archaeological service learning project.
“We work with local private land owners and the tribes to provide them with survey crews to evaluate and record cultural resources that state and federal funding can’t reach or adequately supervise. Our volunteers are amazing. Scientists, photographers, artists, organizers, mathematicians, even retired archaeologists, have come together to hike, study, and record ancient sites and rock art. We tie our data into the system with the National Forest and Site Steward liaisons and have it all archived by the Sharlot Hall museum. Our volunteers generated valuable data about the sites that is now available to archaeolgists worldwide, and had a fun learning experience while doing so!”
The organization that has dedicated itself most assiduously to the new portmanteau “Voluntourism” is www.VolunTourism.org. Its founder David Clemmons describes the overlap between Volunteering and Tourism succinctly in this excerpt from his newsletter, The Voluntourist. He sees both volunteering and ecotourism as sharing key components:
* Service
* Experience
* Investment
* Repetition
* Passion
* Purpose
* Authenticity, and
* Learning
Of these components I would like to address three of them, Investment, Repetition and Authenticity, a bit more.
Repetition is the descriptor or requirement that most directly influences the sustainability of the host community. One-time projects are valuable to be sure, but for the community to experience complete buy-in and to receive the most sustainable benefits, the projects must continue to bring resources and assistance to the communities. The torch needs to be passed along through a continuing chain of conscious voluntravelers and voluntourism companies.
Authenticity is another component of all successful travel endeavors that deserves highlighting. An authentic experience is what most dedicated travelers crave. They want to find themselves in a place where their expectations could not have predicted the outcome. Yes, their insertion is controlled and accommodated, but the surprise and novelty factor are still key. Authenticity is part and parcel of that ‘touristic grail’ of Novelty, the one thing that the human brain and being always seeks in order to stave off putrefaction of the spirit.
Investment Of course, it is Investment that is the most important aspect of travel for the recipients, the people and organizations that your visit, the people entrusted with the amazing places you want to go and visit. If there were no direct benefit to them in terms of improved economic reality and sustainability they would rather we stayed home or went elsewhere. Investment also means that eco-tourism, voluntourism, service learning, edventure, and adventure travel organizations have the responsibility to insure that they are invested in the continuity and sustainability of the places where we bring travelers and volunteers.
A significant portion of the revenue from any tourism product needs to find its way into the local economy. But planning, promoting, and running eco-tourism packages isn’t free. Local economies and the on-site providers of services need to be educated by the industry in what it takes to bring the resources to their corner of the globe. The locals see the price tag online and can do the math like anyone else. Part of our investment is educating our locally-based partners in how the system works so that they do not feel slighted.
This is where Fair Trade Travel resides. Being Fair means inviting them into your books and allowing them to really see how much it takes to entice a single signature to visit their region. This way, we show that we are investing both before, during, and after the actual trips and that they are benefiting from the ecotourism company’s investment at both ends. Wanderland seeks to have all of its product certified as Fair Trade Travel options and is following the requirements closely.
Authenticity and Novelty are what drive the traveler’s spirit to new places and experiences.
Investment is what keeps both sides of the provider equation enthused and participatory, when tour operator, host regions and local guides and educators all recognize the responsibilities to one another and see the concrete benefits as sustainable and worthwhile.
That the community one volunteers in benefits is well recognized, especially if the vital component of Repetition is respected by the tour operators. However, what benefits to the participants derive, besides new experiences and a sense of accomplishment?
An interesting study of what the effect on the traveler who engages in volunteer-style travel options is very revealing. Zoe Alexander of Buckinghamshire New Univerisity in the UK has analyzed the changes that volunteer travel has wrought on its participants.
“Although it is still early in the process, the tentative findings suggest that there are significant changes in the following traits of volunteers: trust (p=0.034), artistic interests (p=0.022) and assertiveness (p=0.030). …. The mean difference between the before and after personality inventory results suggests increases in all of these traits.”
People become more trusting, more artistic, and more assertive through this style of travel is what the study is suggesting. Greater esteem for each other and greater self-esteem and the desire to express their new-found wonder. It’s good.
How the EcoTour Market has Evolved and Redefined Itself
Ecotourism has lots of flavors today. Some green on the outside and some green through and through. Here are some search terms that will help you to shop much more effectively for a volunteer vacation. The digest here will hopefully help you to better mesh your relaxation needs with your desire to something important on your vacation. This list will help you select from all of the ‘travel packages’ on the market a travel experience that will be both fun AND relevant.
Eco-Tourism seems to be sprouting off branches much like a tree. Let’s look at some of the options that are splitting from the trunk of that contains service-oriented vacations.
Volunteer Travel – ‘A trend that combines traditional travel with volunteer work for a day or months. Teens to Boomers include volunteering for causes — from feeding African lion cubs to building homes in Costa Rica and preserving Caribbean reefs while diving. Many adventure travel companies offer the trips.’ [Wikipedia and about.com; Volunteer Travel] This is the most recognized industry jargon, it conotes a standard vacation package combined with a pertinent project, or vise versa.
Voluntourism and Service Learning not exactly interchangeable terms. Voluntourism, through voluntourism.org, boasts some concrete guidelines to define it, but does not specifically embrace the educational model as its foundation.
Voluntourism is the rallying cry for a consumer base that craves involvement and relevance. In a world of threatened resources that need your help, volunteer vacations deliver what you seek. Your money spent on this sort of travel can only bring you enjoyable times and your hosts a buy-in on sustainability and preservation of their way of life.
Service Learning Vacations is the next sub-division. These programs bring together educational curricula, service projects, and a tourism component. Wikipedia describes Service Learning as
“… a method of teaching, learning and reflecting , frequently involving youth service, throughout the community. As a teaching method, it falls under the philosophy of experiential education. More specifically, it integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, encourage lifelong civic engagement, and strengthen communities for the common good.”
www.ServiceLearning.org tells us that “Service-Learning is a teaching and learning strategy that integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, and strengthen communities.”
Service and Learning? What Will I Learn?
Service Learning Vacations combine volunteering and education with tourism. With Service Leaning your itinerary is also a syllabus. Trained Experiential Educators run these trips, men and women who are not only steeped in science and history but who are also professional guides and interpreters. Geography, History, Culture, Politics, Botany and Biology, and Language Studies are all on the syllabus.
Service Learning Adventures
The experiential education curriculum espoused by Service Learning has made it a rich avenue along which to develop active and adventuresome, mild to wild, versions of the service learning vacation. Let’s call them Service Learning Adventures. These combine the attributes of volunteering and education with adventuresome outings that radicate the experience in adreanline-fueled emotional involvement in the destination. Cycling, Rafting, Hiking, Trekking, Kayaking, these activities not only bring the traveler into closer contact with the fabric of a region, they also help fuel the sustainability of the local tourism infrastructure.
I think that Wanderland Travel on our website (www.wanderland.org) puts quite directly the aims of Educational Travel in our mission statement. “To provide educational travel that reveals and respects geography, culture, and history, while responsibly supporting and re-investing into local economies and environmental protection.”
Summation
There has been a broadening of the definition of eco-tourism into various specialities. This proliferation rewards the travel shopper with the ability to choose more precisely what kind of experience they want.
1. Eco-travel – clients experience nature and cultural settings with intentional components. .
2. Eco-adventures – eco-travel combined with active sports.
3.. Voluntourism where clients participate in a project and tour the region.
4. Service Learning in which a project is also an opportunity for experiential education.
5. Service Learning Adventures where you will get a healthy helping of science, history, and geography along with adventuresome outings, all while participating in a relevant service project.
also:
6. Fitness Adventures – These are more challenging active and adventure trips, similar to the eco-adventures but with multi-sport itineraries chocked full of adrenaline and exercise.
7. R&R Challenges – A special subset of fitness adventure that has been developed for the keyed-up and dynamic military personnel who is on his or her mid-term leave.
Wanderland and Service Learning Adventures
This how the responsible modern traveler wants to spend his or her travel dollar, in an endeavor that is at the same time fun and relevant.
Designed into the project are instructive and enjoyable excursions to the forest, local rivers, fly fishing lodges, and some nights on the town getting to know the local cuisine and ‘onda’. You will be hosted by an professional, bilingual, outdoor educator. Along with your Argentine guides, your instructor is also involved in detailing the trip, and will be a ready translator when your Spanish flags a bit. In your interactions with the people of the town you will find yourselves welcomed like ambassadors of goodwill.
Wanderland has service learning, voluntourism, and ed-venture projects in the U.S. southwest, Baja California, Costa Rica, Chile and Argentina.
Patagonia Voluntour: The gardening project will be the central element, and it will also be an active trip with hikes and explorations of local sites, a “Service Learning Adventure’. A Service Learning Adventure isn’t some fluffy ecotour, it’s a super-relevant project where you go to work with the locals planting and preparing what would become productive gardens for the community.
Our aim is to foster sustainability in isolated communities and to invite adventuresome volunteers to help us stimulate their economies.
The flash of tail and song of the curious and vocal Chucao, coo-cau, coo-cau, still echoes in my memories. The garden project in Argentina will provide important sustainability to the area. Your involvement will have a lasting impact, all the while learning and living.
References
1. http://www.copperwiki.org/index.php?title=Ecotourism
2. http://www.planeta.com/ecotravel/weaving/hectorceballos.html
3. http://www.peacecorps.gov/index.cfm?shell=about.mission
4. http://www.voluntourism.org/news-soyouknow61.htm
5. http://adventuretravel.about.com/od/volunteertravel/Voluntourism_Taking_a_Volunteer_Vacation_Expands_Your_Horizons.htm
6. http://www.nationalserviceresources.org/
7. http://www.voluntourism.org/news-studyandresearch52.htm
8. http://en.wikipedia.org/wiki/Service-learning
9. New York Times, Travel Sec. Sun 11/28/2010
10. www.wanderlandtravel.org















